Overview
What is Conversica?
Conversica provides lead management software for marketing, inside sales and sales groups.
Thanks to Conversica we improved our sales
Conversica Delivered Automated Lead Processing For Us
Great tool that boosted CS productivity!
Happy with the support
Bring on more custom fields!
Great product, even better support
Conversica - An Excellent Solution to the Digital Drip Problem
Good sales Tool need to dig deeper if you are in CS
Great system that offers AI intelligence and touchpoints for mundane lead management
Ensure that nothing falls through the cracks, strike whilst the iron's hot!
Coversica 2020
"AI: How can I help you?" Very well!
Conversica is a perfect complement for any sales and marketing team
Conversica is a one-stop shop for Marketing Professionals
Increased Productivity. Better Resource Allocation. Increased Sales.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Starter Edition
$1,499
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Automotive Sales Assistant Demo
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Conversica?
According to the vendor, Conversica Sales AI Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying, and following-up with leads via natural, multi-channel, two-way engagements. The Conversica Customer Success AI Assistant enables people and AI Assistants to work together for customer retention and account expansion.
With Conversica's extensive library of purpose-built and ready-to-use conversational skills backed by a proven and patented intelligent automation platform, Conversica’s AI Assistants can be deployed quickly, are designed to be human-like and personal, and to provide accuracy and autonomy.
Conversica Features
- Supported: Engages and qualified leads
- Supported: Notifies when a lead hasn't been contacted
- Supported: Automates outreach to free up salespeople
- Supported: Re-engages older leads to identify new prospects
Conversica Screenshots
Conversica Video
Conversica Integrations
Conversica Competitors
Conversica Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Frequently Asked Questions
Conversica Customer Size Distribution
Consumers | 0% |
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Small Businesses (1-50 employees) | 15% |
Mid-Size Companies (51-500 employees) | 70% |
Enterprises (more than 500 employees) | 15% |
Comparisons
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Reviews and Ratings
(152)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Conversica has become a valuable tool for businesses across various industries. It addresses the problem of leads staying stagnant in the database without engagement and ensures that potential clients and prospects are not slipping through the cracks. Users have found Conversica to be effective in reaching out to low-value leads, engaging old leads, and warming up leads before they are sent to the sales team. The AI Sales Assistant in Conversica is able to initiate and maintain conversations with these leads until they are ready for a sales conversation with a human. Additionally, Conversica is used as a lead retention tool, providing persistent follow-ups with cold leads and attempting to win back canceled accounts. By implementing Conversica, businesses have seen an increase in conversion rates and lead turnover, while also saving time in lead qualification and support quotes. It has proven particularly helpful for sales and marketing teams, as it generates warm leads at a competitive price per lead and ensures that all digital, webinar, and event leads are contacted. In addition to sales and marketing departments, Conversica has been successfully utilized by recruitment departments to handle a large number of hot leads received through traditional marketing email automation. Overall, users recommend Conversica to other businesses due to its effectiveness in improving lead engagement and conversion rates.
Exceptional Support: Users have consistently praised the exceptional support provided by the Conversica team, with multiple reviewers highlighting their understanding of business models, goals, and metrics. They appreciate the continuous efforts made by Jen Amundgaard and Caleb Clapp to improve campaigns and optimize the use of the service. The commitment to customer success and responsiveness throughout the purchasing journey and ongoing support has been highly valued.
Time-Saving Automation: Many users find Conversica's service valuable for working with low-level leads and identifying those that show genuine interest in their product or service. By automating outreach, sales and account managers can focus on other activities, saving time and resources. This feature has been seen as a significant benefit.
Engaging Unresponsive Leads: Several users have praised Conversica's effectiveness in engaging unresponsive leads and reaching out to database segments that had lost contact. They consider this capability impossible to replicate with human capital investments. Conversica's ability to bridge the gap between users and potential clients through non-promotional, soft touchpoints for reengagement has been highly appreciated.
Confusing User Interface: Some users have found the user interface of Conversica to be confusing, stating that it could be improved to enhance usability.
Limited Reporting Capabilities: Users have expressed dissatisfaction with the limited reporting capabilities in Conversica. They feel that there is a lack of ability to delve deeper into reports once they are initially created.
Lack of Flexibility in Messaging Options: According to user feedback, some users have mentioned that Conversica lacks flexibility in messaging options. They feel that more varied responses and approaches would be beneficial for their communication needs.
Users commonly recommend the following actions when using Conversica:
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Start using Conversica as soon as possible to increase business. Users advise implementing Conversica at the earliest opportunity to capitalize on its potential for generating leads and assigning them in a structured sales process. They emphasize the importance of actively participating in training and customization of Conversica to achieve optimal results.
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Treat Conversica as a valuable team member and solicit feedback on conversations. It is suggested to treat Conversica as an integral part of the team and seek feedback on its conversations. This approach can lead to better alignment with sales goals and customer expectations. Additionally, actively monitoring and interacting with Conversica is essential for success.
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Have the necessary resources and personnel to manage Conversica effectively. Users recommend having a good IT person available to troubleshoot any AI-related issues. It is also important to have a plan in place and ensure a clean database before utilizing Conversica for outreach. Moreover, having dedicated resources and personnel who can manage Conversica effectively is critical for maximizing its impact on lead generation and engagement.
Overall, users highly recommend integrating Conversica into sales processes, starting early, actively managing it, seeking feedback, and dedicating adequate resources to achieve significant benefits in lead generation and customer engagement.
Attribute Ratings
Reviews
(1-25 of 43)Great tool that boosted CS productivity!
- AI is really good
- Adds more productivity hours
- organizes all conversations
- UI could be a tad better
Happy with the support
- Persistence of communication.
- Friendly staff.
- Immediate notifications of leads
- would like additional customization for templates
- dashboard can sometimes be confusing to navigate
Bring on more custom fields!
- Response rates are high
- Set conversations, not much room to create own emails.
Great product, even better support
- Conversica helps to significantly reduce the effort around emailing prospects and solve the issue around a fast growing database and "to many leads."
- From implementation to day-to-day usage, our success manager is very supportive and works closely alongside the team to ensure we're getting the most out of the tool, answers any questions, and quickly resolves minor issues.
- Email isn't dead. Conversica does a good job of keeping the emails positive, helpful, non-obtrusive, and professional.
- It takes considerable effort to create the conversations and associate leads/contacts to SFDC campaign on an ongoing basis.
- Allowed us to expand into other regions with their Spanish conversation which opened up new revenue opportunities
- Ensures that leads never slip through the cracks, the AI assistant never forgets to send an email or follow up
- Ensures that we can strike whilst the iron is hot. Within minutes any inbound leads are contacted by an AI assistant helping to increase conversion rates.
- A little bit more flexibility with the conversations. Sometimes the assistant struggles if anything out of the ordinary is mentioned in the conversation.
- Although persistency is a good thing, sometimes the assistant can be that little bit too persistent
- Sometimes that assistant can jump the gun. The customer might just be asking for more information and she'll jump straight in to try and arrange a call.
Conversica is a perfect complement for any sales and marketing team
- AI automation.
- Thousands of conversations at once.
- Personalisation.
- Conversational marketing/sales.
- User interface.
- Conversation editor flexibility.
- Reporting capabilities.
Increased Productivity. Better Resource Allocation. Increased Sales.
- Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
- Conversica is also useful in weeding out leads that are not strong.
- Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
- The conversation framework is great, but since you have to restrict your text/script to the fields, so there are some limitations with the flexiblity/customization of the conversations.
- While you can set up rules within SFDC to automate some functions such as to disqualify a lead etc, it would be great if you could set up these in Conversica instead of having to rely on an SFDC admin.
- Great at helping marketing and sales surface leads that might be interested in your product.
- Great at working low level leads and see if there are opportunities within a large number of leads
- Great at providing a more personal touch, ie it looks like it is coming from an actual person vs. a marketing-driven, standardized email.
- Since you are allowing Conversica to do a lot of the manual work of emailing and working low level leads, it really helps free up work of your sales team which would otherwise cost more.
Offload bad Leads and make Sales winning opportunity easier
- Offloading low-quality, unproductive marketing qualified leads from sales.
- Increasing virtual human touch without having to increase sales headcount.
- Re-confirming contact info and verifying an appointment was completed.
- Contextual understanding of email responses - resulting in false hot leads or not turning real interest to hot leads.
- Conversation track build and mapping interface - could be more intuitive.
- Reporting - lack of ability to go deeper once the initial report is created.
Not a good tool for deeper engagement/interactions - primarily used as a high level conversation starter before real person is involved - however it will eventually need to be handed off to real person for deeper questions.
Conversica makes sense!
- Communicating with many people simultaneously.
- Appearing to be a "real" person.
- Logic.
- I would like to see more varied responses and approaches.
Could be a stellar success with a few small tweaks -- but we also had a botched implementation
- The bot is reliable with its cadences and memory of when to reach back out of a lead indicates a better time to engage.
- The Conversica support team is talented and helpful.
- The product is focused on sales, which is great -- we are able to paste full conversations inside of Salesforce, if we don't want reps to have to log into Conversica directly to follow up with qualified leads.
- As a customer admin, I am not able to control much on my own. I have to reach out to support for pretty much any changes to the system.
- When I review the bot's qualification decisions, they appear to be unreliable. Many leads are marked as hot simply because they said "yes" somewhere in the conversation, but they could say "Yes! I'd like to speak to someone about (selling their own software to us), but no, I have no use case."
- The bot requires a lot of feedback to start becoming more accurate. This onus is on the customer to staff and execute on this.
- Conversica does a good job of prospecting.
- We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
- The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.
- We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
- We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
- We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
Conversica is worth a try
- Simple way to interact via email and get reps involved when the right moment arrives.
- Conversational AI is pretty good - Conversica actually understands most conversations.
- It doesn't take a ton of time to figure out how it works - it's pretty straightforward.
- They sell texting capabilities, but the offering feels pretty limited there.
- Alerts could be better integrated.
- Does require quite a bit of up front effort before you can start getting value
- Require a year contract.
I would feel hesitant using the texting feature and trying to reach out for anything other than a simple request. Although AI is great, it can't be overly complex or else things can get tough.
- Artificial intelligence. The conversation streams are properly set up to respond to just about every prospect reply.
- Demand generation. Within the first 2 weeks after going live, we received roughly 15 demo requests in responses to the messaging.
- Email alerts. It is easily able to alert the lead/contact owner when a response is received.
- Lightweight on API cals.
- Note true SaaS. Everything requires their team to set up and make changes.
- Visibility. They keep a lot under wraps. Email subject lines, for example.
Hot leads turn into our newest students because of our AI
- Language is so real that people have no idea they’re speaking with a bot.
- Intuitive learning so it asks the appropriate questions for follow up.
- The support teams to ensure the email conversations are going well is exceptional.
- It would be great if it could do more learning based on the questions. Some of it is limiting and we find our emails have to be written a particular way. Can be restricting.
- Multiple personas would be good. Right now we have just one. A couple of AI personas would be lovely.
- The training can be daunting, especially for those that are doing it off the sides of their desk. There is still human intervention needed and it should be explained better that this product can actually increase the need for humans at the company, especially if implemented properly. The hot leads increase.
It has helped us increase our reach of leads that would normally take a human several individual weeks to do, now in only a day. This has helped us focus our sales team's effort on only interested leads instead of sifting through piles of uninterested ones.
- Getting interested respondents from a long data list of contact information.
- Following up to make sure our team spoke with interested parties.
- Categorizing the responses so that you know how to approach leads in the future.
- Customization of conversations is limited, and there aren't a lot of options for warm leads. Conversations are geared more toward cold leads. We're unable to make specific campaign adjustments based on where you generated the leads from.
- The support team and customer success managers can be slow to respond since they're on the West Coast. Making changes takes an extended amount of time.
- It does not connect with Zapier, and integration to the CRM costs extra. It only connects with certain CRMs, so it makes it difficult to have real-time updates on leads from one platform to the other.
Conversica has really helped to fuel our sales pipeline.
- The seven email touch really works well since most salespeople will not really have the time to send that many emails to every lead they receive.
- The alerts that the owner of the lead receives really has helped a lot with keeping salespeople in touch when they are needed. The HOT lead notice really gets them to notice in an inbox full of other emails.
- We use Conversica inside of Salesforce. The reporting that is built-in is really on point and very well done. It is really easy to see any information you may need on the current real-time reports.
- By using Salesforce with Conversica, anyone can add a lead or contact to a Conversica conversation through campaigns in Salesforce. This is great, but also getting to be a problem in how to organize the many conversations we now have and to have them searchable.
- The conversations are able to be customized. It would be nice to possibly change some of the wording that is standard and cannot be changed.
- The emails that Conversica sends out through the AI are great, but it would be great to be able to see the subject of the email as well.
Smart and responsive
- Lead qualification.
- Hot lead prioritization.
- Engaging unresponsive leads.
- Ensuring SDR follow up.
- Can be a bit challenging to setup skills; requires customer success help.
- Email Opt-out; could automate the process a bit better.
Great Sales Assistant Alternative!
- Reaches out to customers regularly - keeps the sales process/convo going.
- Gets customers/prospects engaged.
- Helps to clean up our data some, such as identifying the decision-makers, who has left the company, etc.
- Reporting is lacking a little and hard to tell the effectiveness of each campaign.
- I think this is getting fixed, but sometimes when someone responds that you should connect with someone else, it doesn't then reach out and connect with that person.
- Could use a little help with recognizing some responses. Often we have to provide feedback to make sure the AI answers appropriately.
Conversica will help you book more meetings
- Conversica is polite but persistent. While a human might only email a lead 2-3 times before moving on, Conversica will send up to 7 emails. This increases the likelihood that we will get in touch with the prospect and helps us book more meetings.
- Conversica is able to accurately interpret responses that it receives from prospects and then take automated action based on those responses. For example, if the prospect says they want to meet with us they will be marked as a hot lead which we can then MQL and pass to a human for follow up. If they say they are not interested Conversica will stop emailing them. If Conversica receives an OOO email it can see when the person is expected to return to the office and then schedule the next email to be sent after they return.
- Conversica Is Able To Confirm A Prospect's Contact Information If We Have It, Or Collect Contact Information If We Don't.
- Conversica doesn't always interpret responses correctly so it's important to provide AI feedback when this happens.
- The ability to customize the email templates is limited.
- The out-of-the-box embedded reporting is not easy to use. i tend to just use my own salesforce reports.
- There are a lot of email templates to choose from but it isn't always obvious which one to use and there isn't a way to test them out to see which would be best for your use case.
- You can't clone campaigns which would be helpful when you have lots of campaigns that are very similar.
Conversica will help improve your efficiency.
Conversica is used across multiple locations within my company, not 100% sure if it is in every location. We use it to aid in customer retention, better email penetration, and for the thorough customer follow-up.
Primarily, I would say it is most useful in helping reinforce to our customers that we value them and care about their needs.
- Great email penetration, have few if any issues where customers do not receive a Conversica email.
- You cannot beat the thoroughness of an AI, you don't need to babysit Conversica for it to do its job.
- Reports are useful in targeting and valuing our customer base.
- The last major visual update for Conversica, does look nicer, but made things more difficult to use in the lead manager page, requires more work to view customer responses and was a step backwards from the previous version.
I think Conversica's AI is a perfect compliment to any human element in a CRM, bringing a balance between a more personalized human response and a more thorough, rigid AI .
I've always likened it to a commercial fishing boat, where efficiency is casting a wide net, and Conversica is that net for our company, letting our team spend their time in a more productive/rewarding manner.
Conversica Review
- Conversica helps with bringing and capturing a wider net of clients/leads.
- The solution is easy to set up and get running quickly.
- Customer service almost always is great and thoroughly helps us out with any problems we run in to.
- The AI assistant works wonders! It's like having another employee on the floor at all times.
- Adding a feature that allows you to customize the amount of times any grouping of data points will be contacted would be extremely useful.
- The tool was initially too aggressive and the reporting isn't the most comprehensive, but we utilize our CRM to help with that.
- Sometimes the AI assistant can misread a response and not answer a customer's response appropriately.
Conversica Sales AI Assistant
- The team at Conversica is top-notch. From the beginning of our purchasing journey to the support that we have received over the last year, the Conversica team is very committed to our success, implements our feedback and requests quickly, and is generally great to work with.
- Being able to customize the Conversica Sales Assistant in terms of the messaging and even language is a must for us. We sell into many countries and markets globally and like to customize our reach outs based on the content that leads consume so this is very important to us.
- The Conversica Sales Assistant has done a great job of learning over the year that we have used her. It has been a breeze to customize outreach and responses and tailor what we are looking for when it comes to "hot leads"
- There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
- There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.
Sales
- Engaging with leads via email well
- Integrates with other software
- Is flexible in configuration
- More partner support - they are great but need more resources.
Changed Email Marketing Forever
- The automated email marketing makes life much easier for all of the sales reps.
- The smart AI is able to very accurately identify if an email response is positive or negative. It is good at moving the prospect through the sales funnel.
- Conversica's Salesforce dashboard is easy to use.
- I have no complaints so far.
The total package in AI
1st, our AI assistant reaches out to all Leads who have downloaded a free trial of our product.
2nd, our AI assistant reaches out to old stale Leads who have recently shown new interest (Web lead visits, Form fill-outs, etc.)
3rd, our AI assistant reaches out on Leads from specific trade shows.
- The AI is really intuitive. It rarely ever misunderstands a customer response.
- The Conversica Dashboard is clear and to the point. The info you want to see in easy to read charts.
- Notifications: The only people who can say they didn't know what was going on with Leads in Conversica are the people who have the alerts turned off. Conversica notifies the owner at every step and displays the email history right on the Leads page.
- The profiles were a mess when they first came out.
- Administration can be a bit tricky in trying to decide the permissions users need to do what they need to do
- Being able to split the assignment of Lead ownership within Conversica would be nice. For example, if a user leaves the company and we need to divide the notifications up among separate people, you can't. It's all or nothing.